Repositioning01 / 03
From another option to the obvious one.
Sector
Financial services
Outcome
Clearer position. Sharper story. A brand people started choosing on purpose.
King David Strategy
Strategy, positioning and brand creation for businesses that want to stand out for the right reasons.
Building brandsthat refuseto be average.
I help ambitious businesses build brands that are harder to ignore, harder to copy, and harder to forget. I think differently, so the brands I build and advise do too.
● Available Q3
A quick note on safe branding
Safe branding looks polished at first.
Then it disappears into the crowd.
- 01SafeDistinct.
- 02PolishedPointed.
- 03Blend inStand out.
- 04A logoA position.
- 05MarketingMeaning.
About — the short version
Most businesses don't fail because they lack effort. They fail because they look, sound and think too much like everyone else.
That didn't sit well with me. So I built my own way of seeing things — one that looks beyond the obvious and focuses on building brands with real weight.
i.
See what others miss
The obvious answer is usually the borrowed one. I start where most people stop looking.
ii.
Say what others avoid
A brand with no point of view is a brand nobody remembers. I help you take a real position.
iii.
Build to compete
Strategy that doesn't move the business isn't strategy. Every decision is made to win, not to look good in a deck.
What I do
Two ways to work with me.
Arm — 01Consultancy
Advisory for businesses that want more than surface-level marketing.
I work with founders, marketing leaders and teams on the questions that actually shape the business. How you're positioned. How you're understood. How you're chosen.
- ◇Brand strategy
- ◇Positioning
- ◇Messaging
- ◇Naming direction
- ◇Launch thinking
- ◇Marketing direction
Arm — 02Brand creation
Brands built from the ground up to look serious and stand out from day one.
Sometimes advice isn't enough. Sometimes the brand needs to be built. I create new brands from a blank page — sharp, considered, and made to compete properly.
- ◇Naming
- ◇Identity direction
- ◇Verbal and visual system
- ◇Positioning and story
- ◇Launch strategy
Why this is different
Everyone else stays in line.
I don't believe in safe branding. Safe is forgettable. I'd rather build the work that has a point of view — sharper, clearer, harder to ignore.
One brand steps out of line. That's the one people remember.
Services
A short list of things I do very well.
If it's on here, it's because it moves the business.
01
Brand strategy
The thinking that decides why anyone should care.
Consultancy
02
Positioning
A sharp answer to why you, why now, why not them.
Consultancy
03
Messaging
Clear language that sounds like nobody else.
Consultancy
04
Naming direction
Names that carry weight and hold up over time.
Consultancy
05
Launch thinking
How to enter the market so people actually notice.
Consultancy
06
Marketing direction
A point of view for the work, not a to-do list.
Consultancy
07
Brand creation
New brands built from scratch — identity, voice, story.
Creation
08
Repositioning
For brands that have outgrown, or undergrown, how they're seen.
Consultancy
Philosophy
Good branding should do more than look nice. It should make people pay attention.
I
Pay attention
It should make the right people stop and take notice.
II
Feel valuable
It should make the business feel more considered, more premium, more worth it.
III
Land clearly
It should make ordinary offers feel sharper — and generic ones feel amateur next to yours.
Introducing — MKTG
MKTG
The product that came out of the same thinking. Built for founders and small teams who need real branding without needing to become marketing experts themselves.
Strong branding, without needing to become a marketer to get there.
MKTG helps new and small businesses build a brand that looks credible, feels premium, and stands out from the start. Simple to use. Built to think differently. Designed to grow with more clarity and more confidence.
Simple
No jargon. No 40-page decks. Just the thinking you actually need.
Sharp
The same standards I hold my consulting work to, made accessible.
Serious
Built for businesses that want to look and feel the part from day one.
Selected work
A few of the moves.
Names withheld. Results didn't need decoration.
Brand creation02 / 03
A new brand, built to feel established from day one.
Sector
Consumer
Outcome
Name, identity, positioning and story — built from a blank page to look serious out of the gate.
Strategy03 / 03
We cut the noise. The work got sharper.
Sector
Growth-stage business
Outcome
Fewer channels. Tighter message. A brand that finally sounded like itself.
In their words
“He doesn't answer the brief. He rewrites it — and somehow it's the version you should have written from the start.”
— Founder · Consumer brand
Consultancy
Advisory work
Brand creation
From scratch
MKTG
The product
London, UK
Working worldwide
Contact
If you're building
something serious,
let's talk.
I take on a small number of clients at a time. Tell me what you're building and where it needs to go. If it's a fit, we'll talk properly.
Studio
London, UK
Reach
Worldwide